Update your Strategy when your business changes

1. Strategy status

   StatusIn use

   Edit your saved Strategy answers when the business direction or priorities change.

   Edit Strategy answers

   Check what needs to change

   First update Business Profile if lasting facts, services, coverage or goals have changed. Then open Strategy and check any profile-change notice.

   To change only customer insight or temporary context, select Edit Strategy answers in Strategy status and continue to step 3.

2. Review your Business Profile changes

   Choose whether to update your direction or keep your current Strategy and Monthly Plan.

   What changed (1)Main goalPreviously: More leadsNow: Better-fit customers or clients

   I’ve reviewed these changes. My current Strategy and Monthly Plan still reflect what I want to achieve. Continue using them with my updated business details.

   Keep my current Strategy and planUpdate my Strategy

   Review a Business Profile change notice

   If shown, open Review your Business Profile changes and check What changed.

   • If the current direction still fits and the option is offered, select its confirmation and Keep my current Strategy and plan.
   • If the direction needs to change, select Update my Strategy.

3. Strategy updateUpdate your Strategy context

   Add any useful detail

   Our current focus has changed since the last Strategy.

   Save and finish laterUpdate my Strategy

   Create an updated Strategy if needed

   If you chose to update the direction, review the Strategy questions, change the answers that need updating and select Update my Strategy.

   Check the displayed allowance first. Follow any unavailable-button message. Use Save and finish later if you are not ready.

4. Next stepMonthly SEO Plan

   Turn this Strategy into a focused plan for the current period.

   Create Monthly SEO Plan

   You still choose when to generate, review and publish each draft.

   Review the direction and return to the plan

   If you created an updated Strategy, read its direction, then use its Monthly SEO Plan action.

   If you kept the current Strategy, return to the existing plan and follow any remaining notice.

Existing work

If you keep the current direction, new generation and revisions use your latest approved business details. Saved tasks, answers and drafts are not silently rewritten by a profile edit. Review a plan needing attention and check existing drafts before publishing them.