Answer the Strategy questions
Add customer questions and current business context before creating your Strategy.
Add the questions customers ask
After confirming your Business Profile, open Strategy.
Under What do people usually need to know before they feel ready to enquire?, add short customer questions. Select Add another question for another entry.
This is recommended, not required. Leave it empty if you are not sure.
Choose what holds people back
Under What tends to hold people back from enquiring or moving ahead?, select the relevant choices.
These choices are optional. Use Not sure if needed and follow any selection limit shown. Choosing Other opens the required Other barrier field.
Add current circumstances
Choose anything happening now that could affect priorities, such as website work or changing capacity.
- Add Add any useful detail when it helps.
- Something else requires Add a short explanation.
- Use Nothing temporary to add when there is no current context.
Put lasting changes to services, coverage or contact details in Business Profile.
Create the Strategy or save for later
Check your answers, then select Create my Strategy.
Use Save and finish later to save without starting generation. Return to Strategy to continue.
If the website check is still running, follow the message shown.
Next
Follow generation and review your Strategy. These answers guide planning; they do not approve new public business claims.