Set your markets and service areas
Add your coverage, choose main-focus areas and complete each area card.
Choose whether locations matter
Open Business Profile → Services & fit. From saved details, select Edit beside that section.
Scroll to Markets and service areas.
- Choose Yes, specific areas matter to add the places you serve.
- Choose No, location is not a focus if your work does not need specific places. You can then skip the area cards and save.
Name and prioritise the area
Complete the first fields on the area card:
- Area name: use the real place name, such as “Preston”, “Greater Melbourne” or “Victoria”.
- Main focus: select this for an area you especially want to prioritise. Keep at least one added area marked as a main focus.
- What kind of area is [area name]? Choose the matching type. Preston is a suburb; Greater Melbourne is a metro area; Victoria is a state.
Use the country-wide option only if it describes your real coverage.
Explain how you serve the area
- How do you serve this area? Choose your real relationship to the place. Use the options below if you are unsure.
- What should Blue Kite SEO know about [area name]? Explain your connection, relevant experience or how you serve customers there. This field is required.
- Existing location page URL (optional): paste the public page already covering this area. Leave it blank if there is no page or you are not sure.
Do not claim an office or local presence you do not have.
Add another area when needed
Select + Add another area below the cards.
Complete the current card's required name, area type, service relationship and context before adding the next one.
Add places that matter to your coverage. You do not need to list every suburb inside a wider region.
Choose the right service relationship
| Choose | When it fits |
|---|---|
| We are based there | Your business is based in that area. |
| We are nearby | Your base is in a nearby area. |
| We travel there | You travel into the area to provide the service. |
| Customers come to us from there | Customers from that area travel to your business. |
| We serve customers or clients there | You serve people there, including remotely where appropriate. |
| Not sure | You cannot confidently choose a relationship yet. |
Save or remove an area
Select Save & Continue during setup, or Save changes when editing. Wait for saving to finish. For saving and returning later, see Save your progress and confirm your profile.
To remove a card, select its delete icon, confirm Delete, then save the section.
Saving No, location is not a focus clears the active area list in your profile. Keep Yes, specific areas matter if you still want those areas included. This profile change does not remove pages already on your website.
Next, choose how customers can contact you, or return to Complete your Business Profile.