Blue Kite SEO was created by Alex and LJ, the founders of MobiWeb, after years of helping Australian small businesses with their websites, SEO and digital marketing.
We built MobiWeb to help small Australian businesses improve their online presence without making digital marketing more complicated than it needed to be.
Working directly with business owners showed us the same challenge: their websites needed ongoing attention, but keeping SEO moving could become expensive, confusing and time-consuming.
Behind every useful page or article is work to understand the business, review the website, find the gaps and decide what matters next.
We started asking whether software could make that process easier, while keeping the business owner involved.
How much of that process could software handle well, while still keeping the business owner involved in the decisions that matter?
That question became Blue Kite SEO.
Two perspectives. A shared belief that SEO should feel more practical for small business owners.
Co-founder, Blue Kite SEO & MobiWeb
Alex works across SEO strategy, digital marketing and the development of Blue Kite SEO.
His focus is on turning the thinking behind good SEO into a clear process that software can help small businesses follow month after month.
Co-founder, Blue Kite SEO & MobiWeb
LJ brings years of experience working with businesses, understanding their goals and helping turn digital marketing into something practical and understandable.
Her work with business owners has helped shape Blue Kite SEO around the way small businesses think, communicate and make decisions.
Creating content is one part of SEO. Knowing what your website needs comes first.
Start with your services, customers, locations and goals, then review what your website already covers.
Build a Strategy and monthly priorities. A stronger service page may matter more than another article.
Prepare the work for your review. Ask for changes, add your knowledge and choose what goes live.
The content comes after the direction.
These principles guide the way we build Blue Kite SEO.
The first question should be what does this website need?, rather than what can we publish this month?
A new page or article should exist because it serves the Strategy, not because a monthly quota needs to be filled.
You know your services, customers and business. Blue Kite SEO uses that knowledge, while you review the Strategy, ask for changes and choose what goes live.
You should be able to understand the direction of your SEO without having to learn a new language of technical terms and marketing jargon.
For trades, home services, accountants, lawyers and other service providers that rely on their website to help customers find and understand them.
Set up your business for Australia or the United States, with content in Australian or American English.
See how Blue Kite SEO worksYou may not need a traditional agency retainer. And you shouldn't need to become an SEO specialist yourself.
Blue Kite SEO turns our agency experience into a structured process: analysis, planning and content work that builds on your business details and what's already been done.
A clearer view of what your website needs next, and help getting that work done.
What does this business and website genuinely need next?
