Set your website appearance

1. AccountWebsite AppearanceWebsiteAutomationBilling

   Set the visual style for your pages

   Choose a simple site-wide look. Blue Kite SEO keeps each page's wording and layout decisions separate from these visual settings.Colours and logo

   Open Website Appearance

   After saving your Business Profile, open Settings → Website Appearance.

   If Website design reference appears, choose website inspiration or brand settings first. A captured reference guides new designs; the controls below provide a fallback and style supported older formats.

2. Colours and logo

   Colour source

   Blue Kite defaultMy colours

   Primary colour

   #18243B

   Accent colour

   #4F46E5

   Set colours and logo

   Under Colours and logo, choose Blue Kite default or My colours. For My colours, set Primary colour and Accent colour with the colour picker or six-digit hex value.

   Under Logo, choose Business name, Uploaded logo or No logo. Business name opens Logo text; Uploaded logo uses a saved image.

3. Typography

   Clean & ModernClear, polished and versatile

   ProfessionalStraightforward and dependable

   FriendlyWarm, open and approachable

   BoldConfident with stronger headings

   RefinedEditorial and more considered

   Choose typography

   Under Typography, choose Clean & Modern, Professional, Friendly, Bold or Refined.

   Check the preview. Each choice coordinates heading and body fonts.

4. Shapes and spacing

   Corners

   SharpRoundedSoft

   Section spacing

   CompactComfortableRelaxed

   Buttons

   SolidSoftOutline

   Choose shapes and spacing

   Under Shapes and spacing, set Corners, Section spacing and Buttons using the choices shown.

   These provide a consistent visual starting point for supported sections, cards, images and buttons.

5. Optional button colours

   Use a separate button colour

   Button background

   #4F46E5

   Choose the button label colour myself

   Auto keeps button labels readable. A custom label colour is checked before saving.

   Set optional button colours if needed

   Open Optional button colours. Enable Use a separate button colour to set Button background.

   Enable Choose the button label colour myself only if you want to set Button label separately. Otherwise, keep the automatic readable label colour. Correct any readability message before saving.

6. Live preview

   Example CleaningServices · About · Contact

   Trusted local serviceClear service, practical advice and a simple way to enquire.Request a quote

   Preview only. Each real page keeps its own content and AI-selected composition.

   Save website appearance

   Preview and save

   Check Live preview, then select Save website appearance and wait for confirmation.

   This is a settings preview, not a live website update. Existing drafts keep their saved design. Open a draft to check its design, then use its available design-change controls if needed.

Need images or website inspiration?

Manage saved logos and images, or choose the design direction. Article-specific presentation controls are in Article layout and backgrounds.