SEO & AI Visibility for Accountants
Make your accounting firm easier to find, explain your services clearly and attract more suitable enquiries.
Free to learn. No email required to take the lessons.
Help the right clients understand your firm
This practical course is for owners and practice managers of small accounting firms. It starts with the services you genuinely offer and the clients you want to help.
The Blue Kite SEO Academy is free to use. Our optional paid platform, Blue Kite SEO, helps you plan SEO work and prepare website improvements for your review. You can complete this course and use everything you learn without subscribing. See how Blue Kite SEO works.
You'll follow Maple Street CPA, a fictional firm in Charlotte, North Carolina. It wants more ongoing accounting and advisory clients, but your firm may have a different priority. Your workbook follows your own choices.
The examples use US accounting terminology. Apply the real credentials, service limits and market conditions that fit your practice. No SEO experience is needed.
For an optional written reference, read our guide to SEO for accountants and CPA firms.
What you'll learn
- Choose improvements that support your real services and preferred clients.
- Give important pages distinct jobs and prepare clearer website copy.
- Understand Google and AI-powered discovery without promises of rankings or recommendations.
- Build a practical plan and measure whether suitable enquiries follow.
What you'll leave with
Across the full course, build an editable SEO and AI visibility plan, with concrete first-month actions and a flexible outline for months two and three. Your optional notes are saved in this browser, and you can export a copy.
Accounting Firms SEO & AI Visibility Checklist
Seven quick website checks you can run today. See what to inspect, what to do if something is unclear, and choose one improvement to tackle first.
Your course, step by step
5 practical parts, 15 lessons. Follow the lessons at your own pace.