Free practical course for web designers

SEO & AI Visibility for Web Designers

Learn how to make your studio easier to find, build websites with stronger SEO foundations, and give clients a clear plan for what comes after launch.

15 lessons5 practical partsLearn at your own pace

Start learning Begin with Lesson 1View all lessons

Free to learn. No email required to take the lessons.

Course introduction

A great website needs a good plan behind it

You already know how much work goes into designing a website. But a client can love the finished design and still ask a difficult question: “How will people find us?”

That question affects more than the launch. It influences which pages you create, what they say, which old URLs you protect, how people make inquiries and what you check after the site goes live. It's also why clients increasingly ask about Google and AI-powered search before they understand what either can realistically do for them.

In this course, you'll follow Sam, who runs Cedarline Web Studio. Sam wants to attract more suitable website projects and explain the studio's services more clearly. Then ClearFlow Plumbing asks Sam to consider a redesign, bringing up the SEO decisions that appear during a real client project. Cedarline and ClearFlow are fictional examples created for learning.

You'll practice making those decisions one at a time, from the first client conversation to the final handover. You won't need to become a full-time SEO specialist or promise results you can't control.

What you'll learn

Help potential clients understand who your studio works with and what you offer.
Plan client pages around real services, useful information and accurate claims.
Build and check the foundations that help people and search engines use a website.
Protect important pages during a redesign and understand what to measure after launch.
Explain Google and AI visibility responsibly, then hand clients clear next steps.

What you'll leave with

A practical improvement plan for your own studio website, plus a reusable way to check a client's website and explain what happens after launch. You can save your responses as you go and build a simple workbook, or just work through the lessons.

Your course, step by step

5 practical parts, 15 lessons. Follow the lessons at your own pace.

Part 1: Grow your design business

Start with your own studio. Learn how people search for design help, what visitors need to understand and how to choose improvements that support the right inquiries.

1. Why SEO matters to web designers

Learn why a website's words, structure and working links matter as much as its appearance, and how to choose a useful next step.

Open Lesson 1

2. Attract the website projects you want

Understand what suitable clients are looking for and help them find the right service on your website.

Open Lesson 2

3. Make your studio website easier to choose

Help potential clients understand your services, see the work behind your designs and take the next step.

Open Lesson 3

Part 2: Plan a client's website

Meet a new client, understand the business and make decisions before the page designs begin.

4. Ask the client the right questions

Before you redesign a website, understand the business, what the existing site already does and what needs checking.

Open Lesson 4

5. Turn services into a useful website structure

Help visitors find the right service, understand what each page is for and know where to go next.

Open Lesson 5

6. Plan useful content and build trust

Turn a website page plan into content that answers real customer questions, using facts the client can stand behind.

Open Lesson 6

Part 3: Build for people and search

Bring design and SEO together while creating and reviewing actual pages.

7. Write clear titles, headings and page addresses

Help people and search engines understand each page by giving it a clear SEO title, useful description and organized headings.

Open Lesson 7

8. Make websites easy to use

Check how a website works on a phone, make its inquiry options easy to use, and know what to test before launch.

Open Lesson 8

9. Help search engines find and understand the pages

Find out why an important page might be missing from Google, and know what to check before changing the website.

Open Lesson 9

Part 4: Protect visibility at launch

Learn what deserves extra care before and after publishing a new or redesigned website.

10. Understand local search for client websites

Help a local business explain where it works, what it does and how customers can find and contact it.

Open Lesson 10

11. Redesign without losing important pages

Learn when to keep an existing page address, when a redirect is needed and how to protect people using old links.

Open Lesson 11

12. Check the website before and after launch

Make sure the important parts of a client website work, record what still needs attention and plan the checks after launch.

Open Lesson 12

Part 5: Measure, explain and hand over

Make the handover useful. Understand what the available evidence can show and leave a clear next step, not a promise.

13. Show clients what happens after launch

Learn what search clicks, website visits and customer inquiries really tell you, so you can give clients a useful update after a website launch.

Open Lesson 13

14. Understand AI visibility without the hype

Learn what AI-powered search means for client websites, which improvements are useful and how to explain the evidence clearly.

Open Lesson 14

15. Give clients a useful SEO handover

Bring the website plan, open issues and next steps together so a client knows what has been prepared, what needs approval and what happens after launch.

Open Lesson 15