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Course 2 · SEO in Practice

Build your first SEO plan.

Use what you’ve learned to review a website, choose useful improvements and plan the work.

FreePractical exercisesNo account needed
Lesson 1

What Does Your Business Need From SEO?

Start with a clear goal and create your Business SEO Brief.

Start Lesson 1
Your course project: a 30-day SEO action plan.

Follow ClearFlow Plumbing’s case study and build one piece of the plan in each lesson. The schedule covers work and follow-up checks, rather than promising results within 30 days.

Work through all 12 lessons at your own pace. Your saved work comes together in a workbook you can download in the final lesson.

Your course

12 lessons · 3 modules

Know the beginner concepts? Put them to work here. You can revisit the beginner course whenever you need it.

01Understand the business and its website4 lessons
  1. 1What Does Your Business Need From SEO?Read lesson
  2. 2How Do You Review Your Existing Website?Read lesson
  3. 3What Do Search Console and Analytics Tell You?Read lesson
  4. 4How Do You Find Useful Search Opportunities?Read lesson
02Choose the right improvements4 lessons
  1. 5Which Page Should Answer Each Search?Read lesson
  2. 6Should You Improve, Create or Combine a Page?Read lesson
  3. 7How Do You Improve an Existing Service Page?Read lesson
  4. 8How Do You Improve Local Visibility?Read lesson
03Turn decisions into a workable plan4 lessons
  1. 9How Do You Check Technical SEO Problems?Read lesson
  2. 10How Do You Strengthen Content and Internal Links?Read lesson
  3. 11How Do You Build a 30-Day SEO Action Plan?Read lesson
  4. 12How Do You Review Work and Decide What Comes Next?Read lesson

Prefer to keep your notes in a file? Download the course workbook.

SEO & AI Visibility Glossary

Your Academy reference for SEO and AI visibility terms. Find simple definitions and helpful examples whenever you need a reminder.

Explore the glossary
SEO in Practice: Build Your First SEO Plan | Blue Kite Academy